A billion opportunities waiting in InsurTech

Credit: CBInsights

Feb 24

An industry seemingly untouched by innovation in India, health insurance is a space left wide open for the intrepid. Health insurance addresses a huge financial vulnerability, yet has a penetration of only 0.16% in India. Since privatization about a decade ago, the experience of buying health insurance has not gotten any easier or more interesting. Given that it makes sense to have a multi-payer model, why do most Indians still take the risk and incur enormous out-of-pocket expenses? Almost 70% of medical costs are still borne out of pocket. This gap...

The Next Big Thing in Travel

Feb 17

Remember when travel involved a lengthy phone call or a physical trip to a travel agent? You probably don’t wish to. When you had to wait for physical airplane tickets to be hand delivered. Where maneuvering dates, reviewing traveler experiences, playing with itineraries was simply-not-imaginable. And then came the Internet. We could suddenly hang out on websites and buy tickets, compare hotels, play with our itinerary. Online travel agents abounded - the Expedias and Travelocities of the world - and you got to plan (without any iterations with a human) your...

Micromax released AroundYu App Launcher for the Yu Phones

Around YU

Mar 17

AroundYu is a unique service that no other Indian phone maker has even attempted. AroundYu comes bundled with the Yu phone’s Cyanogen CM12 operating system. The YU exclusivity is perhaps accentuated that such a feature isn’t available with other Cyanogen devices like OnePlus One and cannot be downloaded from the Google Play Store. Design For Use (DFU), a small global UX firm, collaborated with Micromax to take the idea from conception to reality. AroundYu is intended to be an always-on launcher that opens by a left swiping from the home screen,...

New To UX? How About This!

Use Experience Design

Sep 15

  You're sitting with friends , driving on the highway or just chilling at home when suddenly you have an idea. It's a new mobile App or website that you're positive can solve a real problem. Things just spiral up from there. SWOT analysis , future projections and these EPIC Designs are all that's playing in your head. You start noticing the finer things in every app you have and analyze every website you like. That's it -- you feel your dream will come true and your idea will be the next big thing...

UXclamations Vol 4: Conference Pres, Check

Podcast Logo

Mar 4

Christine & Valle recently attended the ConveyUX conference in Seattle - and conducted a 90-minute workshop for some of the industry elite! Find out how it went. [soundcloud url="https://api.soundcloud.com/tracks/137868900" params="color=ff5500&auto_play=false&hide_related=false&show_artwork=false" width="100%" height="166" iframe="true" /]   Join Christine & Valle on the second Tuesday of every month for a new UXclamations podcast full of UX antics and analysis. Follow us on Twitter at @holcombe5000 and @valletown....

Happy New Year! Resolutions for the Tech Addict


Jun 24

It's that time again - and no, I don't mean Peanut Butter Jelly Time. It's New Year's Resolution time! We know it's already the middle of January and many of you have probably already broken your resolutions. You've started eating sweets again or smoking again or binge-watching Real Housewives of New Jersey again...Well, we're here to help you get back on track! Tech addiction is a growing situation all around the world. In fact, last year Japan introduced Internet Fasting Camps to help kids and teens curb their obsession...

Tech Trends on TV: Launching Tech to the Next Level

Jan 7

Here at Design For Use, we take our TV seriously. Whether we’re binge-watching White Collar on Netflix or eagerly awaiting Mad Men every Sunday in the spring at its regularly scheduled time slot, we can’t get enough. Recently, we’ve been chatting casually about the use of emerging technologies on television. We’re seeing a whole lot of cool new tech (and some old tech in a new light) on TV these days. And sure, a lot of the tech you see on TV might have a little something to do with product...