When the Twain Shall Meet: Content Strategy and User Research

Jan 7

We are currently engaged in redesigning our own website—a long-overdue undertaking, we know. As the saying goes, “The cobbler’s children have no shoes,” and we've been running around barefoot for a while now. As UX professionals ourselves, we know how seriously we have to take our redesign effort and how important it is that we follow our own tried-and-true ADePT process—from ground-up analysis to concept-validating user testing. One of the major tasks in this undertaking, though, is one that is not nested anywhere explicitly within our process: content strategy.   Content is King! Long...