Overview: Design a launcher to give an integrated multi-app experience as a service instead of installing each app separately.
Industry: Consumer
Platform: Mobile
Client: Micromax Informatics
The Challenge: AroundYu is a personal assistant on Micromax phones for booking cabs, ordering food, buying stuff and more, from a single screen.
The Fix: Re-positioned Micromax as a platform company instead of just a phone manufacturer.
The Fix: Differentiated from the competitors where a phone with lower ROM can go a lot furt
The Fix: The design was highly covered and appreciated by prominent media writers.
Hewlett-Packard...B2B eCommerce
Overview: We streamlined the purchasing experience for HP’s enterprise customers so everybody’s happy.
Platform: Web App
Client: Hewlett-Packard (HP) is one of the world’s largest IT solutions companies, particularly for companies with more than 1,000 employees.
The Challenge: Provide a customizable, easy-to-use, and robust platform to manage large-scale deployments and compete with other giants in the direct-selling space.
The Fix: See it here – we proposed a pattern-based design for different-sized clients, optimized the workflow for quick searches and repeat purchases, and recommended a minimalistic visual design. We can streamline your enterprise platform too.
Club MahindraTravel
Overview: Conceived and designed a member mobile app for India's largest timeshare resorts company.
Industry: Travel
Platform: Mobile
Client: Mahindra Holidays & Resorts India
The Challenge: Improve the member engagement through better discovery, booking and stay in a resort.
The Fix: Demanded reshaping through inspiring travel to lesser known resorts.
The Fix: Better visualization of availability calendar to prevent repeated searches.
The Fix: Simpler booking process through smart personalization.
The Fix: Engaging in-resort content for a more fulfilling experience.
CannondaleEnterprise
Overview: We redesigned Cannondale's B2B platform to make it help Dealers - monitor trends, optimize inventory and simplify re-orders.
Industry: Enterprise
Platform: Responsive Web
Client: Cannondale is one of the world's leading premium bicycle manufacturer.
The Challenge: To solve repeated Dealer pain points of not knowing what and when to order. Thereby, increasing Dealer engagement and help improve their brand loyalty to indirectly affect sales.
The Fix: Better decision making and planning through communicating latest trends and upcoming models by geographies.
The Fix: Simplified inventory and forecasting for quickly re-ordering fast moving items.
The Fix: Reducing time on critical tasks to increase engagement on a daily basis.
MatrixTravel
Overview: We made Matrix useful for travellers throughout the journey.
Industry: Travel
Platform: Mobile
Client: Matrix was started in 1995 and is now the leading telecom solution provider for Indian travellers going abroad.
The Challenge: To help position Matrix as a travel solution company instead of just a telecom provider.
The Fix: Created mobile app experience contextual to where you are in your travel journey.
MakeMyTrip R...Travel
Overview: We designed the User Experience and UI for " Last Minute Deals " platform for MakeMyTrip
Industry: Travel
Platform: Mobile
Client: MakeMyTrip
The Challenge: challenge we faced was to make the process of booking a deal last minute fast and convenient. Aim was to target people making deals last minute before going for a trip
The Fix: We aimed at providing only concise and relevant information on each screen. We focused on crisp information on the screen so that time spent to book is minimized and thus reduced the time spent on deciding.
FaircentConsumer
Overview: We helped Faircent.com improve decision making on its P2P lending platform.
Platform: Web
Client: Faircent.com is new marketplace for borrower and lenders to connect directly.
The Challenge: Redesign the flow and dashboards to improve decision making by borrowers and lenders.
The Fix: As evident here - the new dashboard and account pages help faster, easier and more accurate selections for both borrowers and lenders.
Apollo SugarConsumer
Overview: We helped Apollo Hospital create an app to help diabetics monitor their sugar levels.
Platform: Mobile
Client: Apollo Hospital - Apollo Sugar clinic
The Challenge: To create an app that enable diabetics to easily track their sugar levels and be able to monitor their levels throughout the day.
The Fix: We designed a slide bar allowing users to easily adjust their sugar reading and monitor their levels over a period of time. Graphs for levels shown for daily , weekly and monthly levels.
GrouponECommerce
Overview: We helped Groupon increase conversion on purchased deals and refreshed the visuals towards a more contemporary sensibility.
Industry: Ecommerce
Platform: Mobile , Tablet & Website
Client: Groupon
The Challenge: Limited visibility for deals as only the more recents deals were getting visibility.
The Fix: We provided Groupon with a contemporary and minimal design on the guidelines of Groupon US. We also implemented a "Matrix" discovering format so that maximum deals get visibility.
PictsSocial
Overview: Picts is a photography app based around events. Users create events in the app and all attendees can access and contribute to a feed of the event. We were approached to execute the branding, UX and UI for the app.
Industry: Social
Platform: Mobile
Client: Picts
The Challenge: The market is flooded with photography apps, so we needed a design that stood out and a user experience that was simple and enjoyable to carve out a user base.
The Fix: We created a brand that was unique in colour and visuals to stand out. This brand was carried through the app's simple UX and clean typography to create an app that stands out from the crowd.
ERS of TexasPublic Sector
Overview: We helped Texas state employees and retirees navigate their benefits and pensions.
Platform: Web
Client: The Employees Retirement System of Texas (ERS) administers retirement, health, and other insurance benefits for State of Texas employees and retirees. With more than 200,000 members and $22.3 billion in trust fund, it is one of the largest pension funds in the world.
The Challenge: Create an easy-to-use website for all members and users of ERS, make the content more digestible, and throw in some kick-ass visual redesigns too.
The Fix: See for yourself – we came up with better labels, tighter content, and more intuitive navigation to create a seamless, easy-to-use experience for ERS users.
mLearningEducation
Overview: We designed a corporate social-able and gamified mobile app for corporate training.
Industry: Education
Platform: Mobile
Client: Mahindra Comviva
The Challenge: Motivate employees to continuously improve their skills and competencies at the work place.
The Fix: Modular design accommodates different kind of content.
The Fix: Contextual and peer-based recommendations to benchmark against others.
Makaan.comReal Estate
Overview: We designed a chat bot to replicate a client-broker interaction in a property purchasing process.
Industry: Real Estate
Platform: Mobile and Responsive Web
Client: Makaan.com is one of India's leading property portals using a hybrid online-offline approach.
The Challenge: Makaan.com needed an intelligent solution towards replicating a natural agent-broker interaction.
The Fix: We created a set of natural language patterns after an extensive user research. Then they were designed as a chat journey until a level of seriousness was detected from a buyer. The intelligent chat bot increased the time spent on serious buyers, while reducing time on those casually exploring.
ZotoFinance
Overview: Design the first app for recharging airtime for Nigeria.
Industry: Finance
Platform: Mobile
Client: Mahindra Comviva
The Challenge: An experience that is far easier and faster than the existing recharge scratch-cards, while accommodating recharging for multiple people.
The Fix: Still the leading recharging app after a year since launch with many new competitors.
The Fix: Fastest way to recharge multiple numbers together.
The Fix: High usability and playstore ratings.
TrringoConsumer
Overview: Conceive an app for tractor drivers, with low-moderate technical and literacy levels, to get job from a farmer.
Industry: Consumer
Platform: Mobile
Client: Mahindra & Mahindra
The Challenge: Designed around the existing multilingual patterns from Whatsapp and SMS with high contrast. We adopted a linear design strategy with only one action per screen.
The Fix: The observations and feedback from the pilot has been very positive.
The Fix: The design works in harsh sunlight and in small 3.5 inch screens.
TUITravel
Overview: We did a visual refresh of the TUI India website to increase online leads for their holiday business.
Industry: Travel
Platform: Responsive Web
Client: TUI India is part of the TUI Group, one of the world’s leading leisure travel companies.
The Challenge: Simply to increase online leads for booking holiday packages.
The Fix: We selected high quality experiential images to make the holiday journey more visually compelling.
The Fix: We focussed only on holiday booking as the primary task, rest of the content was given a lot less prominence. - Online leads increased 50% in just 2 weeks post launch.
AskMe TravelTravel
Overview: AskMe travel is a theme based travel community. Here in users can choose destinations on the basis of themes , for example bollywood , food , adventure travel and then get directly in contact with people who have made these theme based trips
Industry: Travel
Platform: Mobile , Responsive Web , Tablet
Client: AskMe - Travel
The Challenge: Our major challenge was to create a community where in , travel destinations were showcased according to themes.
We also needed to make it engaging enough to encourage people to upload and create more and more theme based itineraries.
The Fix: We brought in elements of Gamification in the User Experience on the platforms , making it interactive and minimal at the same time.Users are given incentives on the basis of their level of contributions on the platform.
Travel Triangle...Travel
Overview: We Worked with Travel Triangle to make their presence visible on mobile and web. We worked on separate concepts for each which simultaneously extended and amplified each other.
Industry: Travel
Platform: Mobile , Responsive web
Client: Travel Triangle
The Challenge: To create a unique presence for them,in a field dominated by big names.
The Fix: We designed a minimal UI which showcased Quotes from travel agents , chats and itinerary in a compact space. Users are able to manage iterations on the Quote from the same space.
ShangoTelecom
Overview: We helped Shango streamline customer workflows and tighten their ordering process.
Platform: Web App
Client: Since 2008, Shango has developed a robust, multifaceted platform that enables sourcing, inventory tracking, and fulfillment of telecom network products, services, and applications.
The Challenge: Redesign the user interface for a cleaner, more simplistic layout while creating a consistent navigation structure that helps users understand their path in the process.
The Fix: Check it out – we reimagined the global navigation to be task-based and reduced the number of steps it takes to complete a sale. Faster sale, happier customer. We can help streamline your B2B platform too.
AmphoraEnergy
Overview: We made a ridiculously complex application intuitive AND pretty.
Platform: Desktop App
Client: Amphora, Inc. is a leading global provider of software solutions designed and developed for companies in energy trading, logistics, and risk management in the global crude oil, refined products, and energy derivatives marketplace.
The Challenge: Redesign Amphora’s application that manages Futures, Exchange Options, Swaps, and Physicals on a single platform. The application had evolved in a piecemeal fashion over 10 years resulting in an interface that was difficult to use and required extensive training.
The Fix: Look - we introduced a dashboard panel that organizes user workflow and created better sorting and filtering capabilities for data tables. We can fix up your application too.
PUC of TexasPublic Sector
Overview: We helped Texas energy consumers figure out just the right service provider for their lifestyle.
Platform: Web
Client: The Public Utility Commission of Texas (PUC) is the state agency responsible for regulating electric and telecom utilities and implementing legislation to protect consumers and providers.
The Challenge: Give electricity consumers in deregulated areas an easy, trustworthy, and unbiased comparison tool to find the electric provider perfect for them.
The Fix: Check it out – finding an electric provider has never been easier with our friendly wizard and scannable chart! Need some help with your public sector site? We’re here.
Social CurrySOCIAL
Overview: We created an end to end experience from branding to design and helped to increase social connect with neighbours through public/private messages, interest groups and service provider recommendations.
Industry: Social Networking
Platform: Mobile Application
Client: Social Curry is an early stage product startup with a mobile app and a platform.
The Challenge: Integrate all neighbour and apartment-centric communication via disparate channels of email, facebook and whatsapp on a single application.
The Fix: Simplified communication by aggregating all its channels in a single interface through faster discovery of events, chatting with neighbors and contacting recommended service providers.
The Fix: Verification by members is straightforward and increases trust at the onset.
The Fix: Discover local events, interest groups and services by unifying them into one seamless feed.
The Fix: Dedicated groups to connect like minded individuals.
The Fix: Create verified classified listings to sell and buy any goods in a single click.
CashifyEcommerce
Overview: Cashify is India's online market leader for selling pre-owned products and gadgets. We simplified price discovery and selling pre-owned gadgets.
Industry: Ecommerce
Platform: Mobile application, Desktop and mobile web
Client: Cashify by Reglobe is India's online market leader for selling pre-owned products and gadgets.
The Challenge: We fine-tuned their strategy from purely a selling platform to a price discovery platform. This positioned them away from classifieds.
The Fix: We distinguished user experience for the web and app and helped to focus on the two key user behaviours: "When should one sell this mobile phone?", as opposed to "Does one need to sell this today?".
MyDermacy.comHealthcare
Overview: We helped re-position MyDermacy.com from a community-based to a remote consultation platform.
Industry: Healthcare
Platform: Responsive Web
Platform: Responsive Web
Client: MyDermacy is research-based remote consultation platform to find and interact with a dermatologist conveniently and anonymously by sharing a ‘selfie.'
The Challenge: To help monetize a successful community towards a paid consultation model.
The Fix: We encouraged a community-based familiarity towards an anonymous professional consult.
The Fix: Post-launch the consult model witnessed decent traction without affecting the community traffic.
QikwellHealthcare
Overview: We redesigned Qikwell.com to simplify discovering and booking an appointment with a doctor.
Industry: Healthcare
Platform: Responsive Web
Client: Qikwell makes it easy for you to take care of your health by quickly finding doctors around you, viewing doctors details & booking confirmed appointments. Qikwell has now been acquired by Practo.
The Challenge: To increase the conversion of appointment bookings.
The Fix: We increased the trust in the brand by creatively showing the dynamic across your area on the home page .
The Fix: We default to the earlier available time slot, while reducing the number of appointment options.
The Fix: Overall, conversion increased 2-3 times in first 3 months of launch.
TravelKhanaECOMMERCE
Overview: We redesigned the TravelKhana app, to make the experience of ordering meals during a train journey a lot more simple and enjoyable.
Industry: Online Food Ordering
Platform: Mobile
Client: Travelkhana enables you to order food during a train journey. It tracks your train in real-time and gets your favorite food delivered right to your seat.
The Challenge: To increase overall conversions and improve the brand connect.
The Fix: We reduced the menu choices and improved the imagery for faster decision making.
The Fix: We defaulted to COD (cash on delivery) removing payment gateway complications on a majority of cases.
