AroundYu is a unique service that no other Indian phone maker has even attempted. AroundYu comes bundled with the Yu phone’s Cyanogen CM12 operating system. The YU exclusivity is perhaps accentuated that such a feature isn’t available with other Cyanogen devices like OnePlus One and cannot be downloaded from the Google Play Store. Design For Use (DFU), a small global UX firm, collaborated with Micromax to take the idea from conception to reality.
AroundYu is intended to be an always-on launcher that opens by a left swiping from the home screen, similar to the interaction with the HTC BlinkFeed and Google Now cards. However, what it does is completely different from the two. Google Now and BlinkFeed essentially keep you informed with the content from SMS, email, weather, app notifications, and latest news. While, AroundYu allows you to order food, book a cab and even shop without installing any additional apps. It uses your phone’s location and collates all the options nearby in a card-based format. All you have to do is select a category from the tabs on the top of the page and enter the name of the item you are looking for or the destination you want to travel to.
The vision of DFU is to make installing apps for basic services completely unnecessary. Which meant making the User Experience such that a user does not feel the need to use specific Apps for a majority of repetitive things.